| 02/13/04 | 2004 "POCKET MEDIA GUIDE" FREE TO U.S.-BASED PUBLIC RELATIONS & MARKETING PRACTITIONERS Single copies of the 2004 "MDS Pocket Media Guide," which lists names, addresses and telephone numbers for some 700 major U.S. print and broadcast media, are free from Media Distribution Services (MDS), the nation's largest public relations/ marketing production and distribution company. The guide is available to U.S.-based PR and marketing practitioners only. To obtain the 36-page, palm-size guide - the 31st annual edition - practitioners must complete and return the electronic request form on the national MDS Web site. Included in the 2004 edition are listings for newspapers, wire services, news and feature syndicates, trade and consumer magazines, and network radio and television stations. Also featured are media statistics, 2004 calendar, primer on publicity basics, and Web addresses for national news sites, online PR publications and online media. Contact information for the "MDS Pocket Media Guide" is taken from the MDS Targeter media database. Targeter contains "beat" specific names and addresses, along with phone, fax and e-mail numbers, for more than 250,000 editors and producers at the more than 50,000 print and broadcast media in North America, plus all daily newspapers worldwide. The system also includes the U.S. Congress and its staff by committee assignments. Estimated Major Media in U.S. and Canada (2003) Media Distribution Services (MDS) is the nation's largest public relations/marketing production and distribution company. Services include press lists, press kit assembly, printing, mailing, photo reproduction, blast fax, blast e-mail, CD duplication and fulfillment. Service Centers are located in Boston, Chicago, Los Angeles, Minneapolis-St. Paul, New York City (HQ), San Francisco, and Washington, DC. For further information, call 1-800-MDS-DATA (In New York City, 212-279-4800). Media Distribution Services (MDS), |
