
Once upon
a time, public relations practitioners sent their news releases, press kits
and product samples to just about anyone in the media for whom they had an address.
It didn't matter much whether they had the recipient's name or title, let alone
information on what kind of news he or she really wanted (e.g., news related
to "the beat" he or she covered).
Then along came Media Distribution Services (MDS) and everything changed for the better.
Established in 1963, the company compiled the unmatched Targeter® Media System the largest, most complete public relations database of print and broadcast reporters and editors in North America, plus all daily newspapers worldwide.
Thousands of public relations, marketing and advertising professionals from organizations of all sizes, big or small now use MDS to handle some or all of their media distribution needs.
Like the best direct mail marketers, these professionals can send press mailings, faxes and deliveries with the assurance that each piece will get into the hands of the right contacts at the right media all of the time. You can do the same.
More specifically, you can distribute news releases, photos, press kits, product samples and other information to editors and reporters by name and address. Most important, you can direct this material to the specific editorial interest of the recipient and to other targeting criteria; e.g., geographic location, circulation or viewership, and use of photos and other visuals.
Customer Service Spells the Difference
MDS operates with a client-oriented philosophy that provides total support
from our dedicated staff of 250 printing and mailing specialists.
As a customer, you are assigned your own account executive, but an account manager is always available to assist you should a problem arise.
Besides handling your jobs quickly and efficiently, your MDS account team provides time-saving and money-saving advice and counsel. They are experts in pricing assignments to meet your budgetary needs.
MDS customers range in size from one-person consultancies to multi-layered corporate conglomerates. Included are corporations, business firms, government agencies, public relations and marketing firms, advertising agencies and nonprofit groups. No customer is too small, no job is too big, no assignment is too complex. We can process 10 pieces or 10,000 whatever you need.
